If you were to ask me what I wanted to be when I grew up as a kid my immediate answer would have been a veterinarian. I would have never guessed that having a job centered around social media would be possible. Fast forward to 2017 and here we are! I’m a social media manager for an amazing company and I couldn’t be happier.
Social media plays a huge role in people’s lives. It allows us to connect to our family, friends and people who share common interests with us. People also use social media to connect with their favorite celebrities, brands and influencers by following along with status updates, tweets, photos, snaps and vlogs. What a time to be alive.
As a social media manager by day, here are four tools I enjoy using:
1. Alltop - Social Media
Social media is ever-changing. There are always new platform changes and trends to be aware of. On top of that, conversations on social media shift by the second thanks to trending topics. My go-to place to find updates on the social media landscape is the Social Media section of the website Alltop. This site pulls in new articles from top social media sites such as Social Media Examiner, Social Media Today and Social Media Explorer. Having all of the top news in one spot saves me tons of time since I can just quickly scan the headlines pulled in from each site. If something catches my eye, I’ll click on it and give it a read. Click here to check out the Social Media section on Alltop.
I’m well aware of other social media scheduling tools like Hootsuite and Sprout Social. However, for purposes of my job, I use TweetDeck. TweetDeck allows me to customize several different feeds so I can track mentions and engage with fans in real-time. In terms of scheduling content, TweetDeck is my tool of choice (plus it’s free). My only complaint is that it doesn’t support video files and other types of media like photos or GIFs need to be less than 3 MB. When I run into this problem, I just post the content I need to share natively on Twitter. No biggie!
3. Emoji Chrome Extension
There are tons of extensions on Google Chrome, but this is one of my favorites! If I’m responding to a comment on social media and I want to include an emoji, I use the Emoji Input by EmojiStuff.com to search for and select the content I want. The emojis are sorted by category and there’s even a search feature. After selecting the emoji I want and copying it, I can just paste it right in to the social platform I’m on - Facebook, Instagram, Twitter, Tumblr, you name it! This plugin helps me keep my social responses fun and engaging.
4. Photoshop Elements
If I need to quickly resize a photo for use on social media, I use Photoshop Elements. It’s a less intimidating version of Photoshop. I can make small edits by using the Quick editor, but if I need to do more advanced work, I can switch over to the Expert tab. From sizing Instagram photos to cover photos for Twitter or Facebook, Photoshop Elements helps me get the job done. One of the other benefits of Photoshop Elements is that it’s an affordable program. Want to purchase it for yourself? Check it out here*.
If you're a social media manager, what tools do you use? Let me know in the comment section below!